The Emergence of Online Video as a Marketing Tool

The ubiquity of online video is making this technology a compelling marketing tool. According to comScore, the average daily unique viewers of web video grew from 67.3 million in December 2009 to 88.6 million in December 2010. The average number of videos watched per viewer grew from 187 to 201 and average time spent watching increased from 12.7 to 14.2 hours over this same period.

BENEFITS

• Improved brand awareness
• Improve organic rankings
• Improved link building
• Improved SEO
• Improved reputation management
• Improve relationships to the people outside your business
• Improve & deepen customer relations
• Instantly social & viral